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The Rise of Run Clubs Among Gen Z: A New Social Movement
A new trend is emerging amongGen Z (born between 1997 and 2012)—they are swapping late-night outings at clubs and bars forearly morning runs and coffee shop meetups. Recent studies indicate that younger generations are prioritizinghealthier social interactions, andrun clubshave become the new meeting spots for like-minded individuals. This shift reflects a broader movement towardsfitness, mental well-being, and community engagement.
The Running Revolution: Bhag and the Rise of Social Running
In India,Jyotiraditya and Krishbirhave been at the forefront of this cultural shift. Recognizing thatrunning is not just a sport but a lifestyle, they created aunique social running experience. Their vision was to inspire young Indians to tradelate nights for early morning runs, fostering a sense ofcommunity, discipline, and self-improvement.
One of the most successful examples of this movement isBhag, a run club that has redefined how Gen Z engages with running. With aconsistent turnout of 300 runners per training session, Bhag is more than just a running group—it’s athriving fitness communitywhere individuals come together toenhance their endurance, achieve personal bests, and form lasting friendships.
Beyond just running, Bhag has expanded intopost-run social gatherings, collaborating with various brands to create anexciting and immersive fitness experience. These events include coffee meetups,nutritional workshops, recovery sessions, and exclusive merchandise drops, making running not just a workout but an integral part of ahealthy and active lifestyle.
Bhag's influence was further solidified when they broughthuge participation to the 10th edition of the Apollo Tyres New Delhi Marathon, where they successfully got1,023 young runnersto join the event. Their efforts highlight the growing enthusiasm for structured running communities and the potential impact of youth-led fitness movements in India.
The Growth of the Running Community in India
India’srunning cultureis expanding rapidly, withnew run clubs emerging in every metro city. These clubs cater to the unique preferences ofGen Z runners, offering a mix ofstructured training, social networking, and fitness-driven brand collaborations. The increasing participation of young runners is a testament to thegrowing enthusiasm for holistic well-being, endurance training, and self-improvement.
Organizations likeNEB Sportsare excited about this trend, as it aligns with their vision ofa healthier, more active India. With more young people lacing up their shoes and hitting the streets, the future of Indian running looks stronger than ever.
A Movement That’s Here to Stay
The rise ofGen Z running clubsis not just a passing trend—it’s afitness revolutionthat prioritizeshealthier socializing, endurance-building, and an active lifestyle. With cities across India embracing this movement, it’s clear that running is evolving from an individual sport into asocial and wellness-driven phenomenon.
As more young people discover the physical and mental benefits of running, one thing is certain: the future of fitness in India isfast, social, and here to stay.
Team NEB 
